To us (humans), having or lacking this commodity is a question of life or death. It is one of the bare essentials to our very existence. In fact, most of our body is made up of this component. Yet, as simple as these three joined elements – probably something we learned in high school to say the least – fashioned a billion dollar industry internationally.
H20 Water
It’s interesting to observe how such a necessary commodity has transitioned into variations of luxury. Watch the 1 minute parody below.
In the end, we have bottled water ranging from $0.18 to $18. How is it that these companies are able to have such variations in pricing with a product that virtually tastes the same, looks the same, and smells the same? More importantly, how can we utilize these same business strategies and create a brand that reflects what you believe you’re worth?
LA Pug
Tuesday, September 21, 2010
7pm-10pm
Luxe Hotel on Rodeo Drive
http://www.luxehotelrodeodrive.com
I will be speaking there briefly about creating value and pricing strategies. All are welcome. It is complimentary through the graciousness of Pictage. Please reserve below…lest we lock the doors puhahaha!
(Facebook Link)
P.S. There will be prizes!
